You built the product.
now build the engine.
Our traction Accelerator helps with sales market fit and revenue operations.
BUILT FOR WEST MICHIGAN FOUNDERS
This 8-week accelerator is designed to propel startups from the "Product-Market Fit" stage into a "Sales-Market Fit" phase. This program is a hands-on "Traction Sprint" where founders build the systems, stacks, and strategies needed to turn their vision into a repeatable revenue engine.
This 8-week program is offered in collaboration with SURGE
and The Michigan Economic Development Corporation (MEDC).
CURRICULUM OVERVIEW
Our 8-week program blends expert instruction, hands-on support, and mentor feedback to run experiments, gather the right data, and test assumptions to validate sales motions, positioning and pricing.
WEEK 1- September 23, 2026
Traction Foundations
Moving from "Product-Market Fit" to "Sales-Market Fit."
Define your primary revenue metric and set a "Traction Sprint" goal for the next 8 weeks.
WEEK 2 - September 30, 2026
Customer Discovery & Tech Stack
Leveraging AI to do the work of a 5-person sales team. What is helpful vs. what is not.
Customer Discovery Project Kick Off.
WEEK 3 - October 7, 2026
Business Model Canvas
Spotting the traction opportunities.
Identifying effective tools to find traction opportunities.
WEEK 4 - October 14, 2026
B2C, B2B & Omnichannel Mastery
Navigating complex sales cycles.
Master the "Committee Buy" process typical of enterprises & Develop an "Everywhere" strategy for consumer products and apps.
WEEK 5 - October 21, 2026
Pricing for Profit (Unit Economics)
Ensuring every sale actually makes you money.
Optimize pricing models for maximum margin and sustainability.
WEEK 6 - October 28, 2026
Strategic Partnerships
Leveraging the local ecosystem for exponential reach.
Structure joint ventures or referral programs to lower acquisition costs.
Guest Speaker: Matthew Gira
WEEK 7 - November 4, 2026
Retention, Churn & Customer Success
Stopping the "Leaky Bucket."
Implement a 2026-ready retention and referral system.
WEEK 8 - November 11, 2026
The Traction Showcase
Selling the "Machine," not just the "Dream."
Pitch the business based on the momentum built over the last two months.
september 23 - november 11, 2026
Wednesdays 6:00-7:30pm
in person @ Surge in holland, MI
Questions? Email rebekah@alabinnovations.com