Your Company Name
Tagline
Industry
Mission / Vision
What is the purpose of your company? What impact do you want your company to have? What is at the heart of your mission?
Your Competitive Advantage
Why should people use your products / services? Include your value proposition here.
List a few of your top competitors
Do you have a logo?
Yes
Not yet
Have you already defined a color palette for your brand?
The colors and combinations used on your website and marketing materials will have a huge effect on the way your brand feels to your audience.
Yes - I know what colors I want to use
Not yet
Have you already defined the typography you'd like to use for your brand?
Typography, typeface, and font selection are all important elements of how your brand looks and feels.
Yes - I have this figured out
Not yet
3. Brand Aesthetic
Visual & emotional style - how your brand looks and feels.
Minimalist (clean, simple, no clutter)
Bold & Graphic (high contrast, punchy, strong visuals)
Modern & Sleek (refined, contemporary, forward-thinking)
Playful (fun, lighthearted, vibrant)
Organic & Earthy (natural textures, grounded)
Futuristic (tech-forward, experimental, cutting-edge)
Elegant & Luxe (sophisticated, upscale, premium)
Edgy & Disruptive (unconventional, rebellious)
Tech-Centric (sleek, UI-inspired, high-function design)
Warm & Approachable (friendly, soft colors, human)
Creative & Artsy (expressive, unique, colorful)
Nostalgic & Vintage (retro, analog feel)
Monochrome (black, white and shades of gray)
Vibrant & Energetic (bright, fast moving)
Professional & Polished (corporate, clean, executive-friendly)
Quirky & Offbeat (unexpected, fun, one-of-a-kind)
Industrial & Rugged (hard edges, raw textures, utilitarian)
Calm & Serene (pastels, gentle design, white space)
Academic & Intellectual (structured, serious, thoughtful)
Youthful & Trendy (fashion-forward, Gen Z, culture-driven)
List a few companies that embody a similar visual identity to what you envision for your brand.
4. Messaging Tone
Voice & writing style - how your brand speaks
Confident & Assertive (knows what it stands for)
Friendly & Conversational (casual, human, easygoing)
Professional & Respectful (formal but approachable)
Playful & Humorous (witty, clever, fun)
Inspiring & Uplifting (motivational, aspirational)
Bold & Provocative (attention-grabbing, fearless)
Calm & Reassuring (trustworthy, gentle)
Minimal & Matter-of-Fact (to-the-point, lean)
Warm & Supportive (nurturing, kind)
Innovative & Disruptive (challenging the norm)
High-Energy & Enthusiastic (excited, passionate)
Luxurious & Sophisticated (refined, elegant)
Technical & Precise (detailed, knowledgeable)
Honest & Transparent (open, authentic, no fluff)
Visionary & Future-Focused (big-picture, ambitious)
Edgy & Irreverent (unfiltered, rebellious)
Inclusive & Empowering (welcoming, progressive)
Serious & No-Nonsense (direct, focused, professional)
Wholesome & Down-to-Earth (relatable, grounded)
Curious & Inquisitive (questioning, thoughtful, exploratory)
Do you have a website?
Yes - I love it!
Yes - It could use some work
Not yet
Anything else you're missing?
Select any of the following assets / services that you could potentially use a hand with from our creative partners, and we'll reach out with some options for you!
Investor Deck
Business Cards
Brochures
Trade Shows (Banners, Flyers)
Photo / Video
Social Media / LinkedIn Creative
Google Ads
Meta Ads
E-Commerce Setup
Editorial Calendar